Fluent in Floridian

Fluent in Floridian is a new podcast featuring the Sunshine State’s brightest leaders talking about the issues most important to the people of Florida and its more than 100 million yearly visitors. These issues include health care, economic development, environmental protection, transportation, tourism, politics, taxes, education, energy and more.
Episodes of the podcast will be released every week and feature interviews with Florida’s top political leaders, job creators, innovators and influencers from around the state. In addition to learning more about Florida’s top issues, the conversational interviews will allow listeners of the podcast to learn more about who and what inspires Florida’s newsmakers and where they see Florida headed.


Chris Cate

Chris Cate hosts the Fluent in Floridian podcast. He is also the Senior Public Affairs Director for SalterMitchellPR. He has served as a spokesperson and speechwriter for former Governor Charlie Crist and as a communications director for Florida Chief Financial Officer Jeff Atwater and Florida Secretaries of State Kurt Browning and Ken Detzner. He has also implemented communications for several state agencies including the Florida Department of Environmental Protection, Florida Department of Transportation and the Florida Agency for Workforce Innovation. Most recently, he served as the vice president of corporate communications for 180 Communications where he led media relations efforts and conducted media training and social media etiquette around the country. Chris is a graduate of Auburn University with a bachelor’s degree in mass communications. He is also a graduate of Florida State University with a master’s degree in American politics and policy.

Executive Producers

April Salter, APR, CPRC

April is the President and Chief Operating Officer of SalterMitchellPR. With 30 years experience consulting on complex public policy issues, April provides strategic leadership to clients, campaigns and to the SalterMitchellPR team. She develops creative, accessible initiatives to communicate simply and effectively. Whether helping communities achieve consensus on complex planning issues, providing senior-level counsel to corporations in crisis, or developing memorable campaigns like selling rhino poop on E-Bay, April understands how to position issues and ideas to succeed. A former communications director for the Executive Office of the Governor and for state agencies dealing with environmental, business, tourism and human services, April understands Florida as few others do. April advises corporate leaders and top Florida officials on issues of statewide and national import. She has appeared on countless national broadcasts, including the Today show, Good Morning America and National Public Radio.

Peter Mitchell

Peter is the Chairman & Chief Creative Officer of SalterMitchellPR. A former journalist and legislative staffer, Peter got into behavior change marketing almost two decades ago when he was asked to direct the marketing campaign for a new anti-tobacco initiative in Florida. The campaign became “truth” – an effort that transformed tobacco control and got replicated on a national scale after Florida showed the first statewide drop in teen smoking in 19 years. Since then, Peter has developed and directed dozens of behavior change marketing campaigns across the globe, first for a large international non-profit and later as a founder of Marketing for Change, which is now part of SalterMitchellPR. He has won numerous awards (Emmy, Silver Anvil, Gold Davey, Telly, Addy, etc.) and designed behavior-change campaigns domestically and in Bangladesh, India, Jordan and Tanzania for such organizations as the U.S. Environmental Protection Agency, Florida Healthy Kids Corporation, the Massachusetts Institute of Technology, the Planned Parenthood Federation of America, and the U.S. Agency for International Development. A graduate of Colgate University, Peter also spent a decade as a reporter, including covering Florida for The Wall Street Journal, and served as the policy coordinator for Florida’s Senate President.

About SalterMitchellPR

SalterMitchellPR is a public relations firm with offices in Orlando, Tallahassee and Washington, DC, focused on helping good causes win in Florida and the Southeast. We build strategic relationships, reframe challenges, protect reputations and advocate for change using our expertise in issues management, crisis communication, social media, advocacy and media relations, as well as our own in-house creative and research teams.
We’re focused on results, and we define that end in terms of change: behavior change, culture change, policy change or a change in public opinion. Awareness is not the bottom line, change is. For more information about SalterMitchellPR, visit SalterMitchellPR.com.