Fluent in Floridian

Fluent in Floridian is a new podcast featuring the Sunshine State’s brightest leaders talking about the issues most important to the people of Florida and its more than 100 million yearly visitors. These issues include health care, economic development, environmental protection, transportation, tourism, politics, taxes, education, energy and more.
Episodes of the podcast will be released every week and feature interviews with Florida’s top political leaders, job creators, innovators and influencers from around the state. In addition to learning more about Florida’s top issues, the conversational interviews will allow listeners of the podcast to learn more about who and what inspires Florida’s newsmakers and where they see Florida headed.


Chris Cate

Chris Cate hosts the Fluent in Floridian podcast for SalterMitchell PR. He has served as a spokesperson and speechwriter for former Governor Charlie Crist and as a communications director for Florida Chief Financial Officer Jeff Atwater and Florida Secretaries of State Kurt Browning and Ken Detzner. He has also implemented communications for several state agencies including the Florida Department of Environmental Protection, Florida Department of Transportation and the Florida Agency for Workforce Innovation. He also served as the vice president of corporate communications for 180 Communications where he led media relations efforts and conducted media training and social media etiquette around the country. Chris is a graduate of Auburn University with a bachelor’s degree in mass communications. He is also a graduate of Florida State University with a master’s degree in American politics and policy.

Executive Producers

April Salter, APR, CPRC

April is the Chief Executive Officer of SalterMitchell PR. With 30 years experience consulting on complex public policy issues, April provides strategic leadership to clients, campaigns and to the SalterMitchellPR team. She develops creative, accessible initiatives to communicate simply and effectively. Whether helping communities achieve consensus on complex planning issues, providing senior-level counsel to corporations in crisis, or developing memorable campaigns like selling rhino poop on E-Bay, April understands how to position issues and ideas to succeed. A former communications director for the Executive Office of the Governor and for state agencies dealing with environmental, business, tourism and human services, April understands Florida as few others do. April advises corporate leaders and top Florida officials on issues of statewide and national import. She has appeared on countless national broadcasts, including the Today show, Good Morning America and National Public Radio.

Heidi Otway, APR, CPRC

Heidi is the President of SalterMitchell PR. She is experienced in all aspects of marketing and communications planning, with expertise in media relations, social media and community engagement. With nearly 15 years experience in public relations, she’s developed integrated campaigns for clients such as Verizon, Bank of America, the Florida Department of Transportation, the Florida Department of Health and No Kid Hungry. A former journalist and television news manager, Heidi is a Florida native who has worked in nearly every media market in the Sunshine State. She is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.

About SalterMitchellPR

SalterMitchellPR is a public relations firm headquartered in Tallahassee with offices in Orlando and Washington, DC. The agency is focused on helping good causes win in Florida and the Southeast. We build strategic relationships, reframe challenges, protect reputations and advocate for change using our expertise in issues management, crisis communication, social media, advocacy and media relations.

We’re focused on results, and we define that end in terms of change: behavior change, culture change, policy change or a change in public opinion. Awareness is not the bottom line, change is. For more information about SalterMitchellPR, visit SalterMitchellPR.com.